"Look Up" is an inside joke between Dubz and his friends that is often said in horror games when the player is lost or in creepy areas.

Its origin lies within a Nightmare House 2 LP issued by iDubzInk, where in one point Dubz and his friends where stuck in a narror corridor that became progressively shorter each time they reached one end and turned around. At one point, one person said "Look up", and to their collective horror the "antagonist" of said game was standing on the wall facing them, causing all of them to scream like tiny baby men.